Mailchimp and WARC surveyed 1,205 marketers at mid-sized businesses across the US, UK, Canada, Australia, and New Zealand to uncover how today’s most sophisticated teams compete and how AI can level the playing field. You’ll also see why owned channels like email and SMS keep showing up as reliable momentum-builders.
In The Marketing Equalizer, you’ll:
- Benchmark your team structure and technology stack against 1,200+ peers
- See where budgets are going to maximize ROI (and where “short-term only” gets risky)
- Learn why 98% expect AI to improve effectiveness, and what’s holding teams back
- Get practical guidance to move from experimentation to an embedded AI strategy
Download the report and turn “do more with less” into “do more with leverage”.
