Three out of 4 companies (74%) across industries said they implemented subscriptions, or plan to in the next 12 months, according to a commissioned study from Forrester Consulting on behalf of Salesforce. The trend is taking off because there really is gold to be found. As the chart on the right shows, cloud companies that sell subscriptions — not products — hit the jackpot last year.
But building recurring revenue on its own doesn’t guarantee success. The old way of billing can stop subscription selling from reaching its full potential. Sales and finance need to work together to bring in new processes and technology, and capture all the value they can. This report shares how to make that happen.
