Generating revenue in today’s dynamic B2B market is becoming more complex than just a few years ago.
This extensive guide shows you how to easily incorporate buyer and account intelligence into sales, marketing, and customer success plays—helping you scale pipeline and revenue more quickly and efficiently.
You’ll discover:
- Why intent-powered intelligence is becoming a growing requirement for strategy-focused teams to hit business goals such as reducing the cost of customer acquisition, increasing sales pipeline, and scaling net retention
- How to transform intent data into actionable intelligence that effectively generates revenue
- Which intent data challenges to avoid so you can realize greater value from your intent investment faster
- 10 intent-driven uses cases specific to marketing, sales, and customer success roles
