ABM Benchmark Survey

Released: Jan 31, 2023 |

Length: 24 pages |

Language: English |

Resource: Research Report

ABM gets better with age — but unfortunately, practitioners don’t have the luxury of pouring it into an oak barrel for a couple decades to let it mature.

Demand Gen Report’s “2022 ABM Benchmark Survey” uncovered that 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

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