Inbound marketing today simply can't scale to meet businesses’ needs. The rise of account-based marketing and sales strategies, combined with the increasing saturation of inbound marketing tactics, have made scaling inbound marketing performance to hit growing pipeline goals incredibly difficult and cost prohibitive.
Now more enterprise B2B organizations are turning to 3rd-party demand generation programs to identify and engage the right industry decision-makers. But to achieve exceptional results, B2B organizations must add the X-factor—next-gen precision intent data. The X-factor amplifies the strengths of 3rd-party demand gen programs by adding another layer of targeting precision.
Learn how to:
- Set up a 3rd-party demand gen program: Apply next-gen precision intent data to segment target accounts into separate campaigns based on buy-cycle stage and selected topics and keywords
- Choose campaign parameters: Set up parameters according to your organization's unique needs and resources
- Select content assets: Choose content assets according to intent-identified interests and your buyer journey stage
- Sharpen lead follow-up efforts: Use precision intent to select the right email nurture sequences and develop BDR talk tracks
