How to Successfully Migrate to a New CDP: Lessons from the Trenches

Amit Erande, GM, AI & Personalization, Treasure Data; Simon Green, Solutions Architect, Treasure Data

Re-implementing a CDP is no easy task, but CDP “rip and replacements” are becoming more and more common. This is because most CDPs eventually hit a limit of the value they can deliver – or they never deliver the value that was promised in the first place.

And once brands get a taste for the incremental revenue and cost efficiencies of using a CDP, they want to upgrade to a CDP that can scale across their organization and solve for a wider range of use cases. But CDP migration is not something to embark on blindly. In this webinar, you’ll hear from a panel of experts share the good, bad, and ugly of switching CDPs, including lessons learned and important tips and considerations.

We’ll discuss how to:

Know it’s time to upgrade your CDP
Prepare your data for a CDP migration
Avoid recreating the same bad implementation on a new platform
Set your company up for CDP success the second time around

How to Successfully Migrate to a New CDP: Lessons from the Trenches

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