Despite the headlines proclaiming a high-street apocalypse, it’s rapidly becoming clear that bricks-and-mortar retail isn’t dead – it’s boring retail that faces the death sentence. With consumers spoilt for choice online, they need ever-more compelling reasons to set foot inside a store and the ace in the retailer’s pack is experience.
E-commerce can usually beat physical retail when it comes to price, speed and convenience, but conventional stores can get the upper hand when it comes to theatre, excitement and the dispensing of nuanced help and advice.
Here are three retailers and brands that are championing the cause of experiential retail in a bid to boost footfall and drive sales.
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