In early 2020, the share of e-commerce sales rose as fast in three months as it did in the preceding five years. Even as shoppers return to stores, the lesson of the last few years for brands is clear: if you’re not already investing in your e-commerce strategy, and in particular the media, data and other critical content assets that will drive it, there is zero time to waste. No use in belaboring that point; it’s likely why you downloaded this checklist!
1WorldSync’s product content experts work with the world’s leading brands and retailers on a daily basis. The recommendations on this checklist are based on our learnings across three areas: consumer engagement, insights from leading e-commerce retailers and extensive feedback from leading brands. Generally speaking, the recommendations are geared to brands seeking to improve their e-commerce strategy and increase sales across their trading partner network, but many of the lessons can be applied by e-commerce retailers looking to audit and improve the quality of their supplier content or private label product content sold online.
