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Elevating the Value of Customer Service through a Data-Driven Approach

With competition at an all-time high and economic uncertainty causing both consumers and businesses to be more mindful of every penny spent, at Coveo we believe that service is a prime opportunity for enterprise differentiation. We’ve helped many clients create two-way streets with their customers through leveraging extensive user data and context in an automated fashion to deliver the most relevant answers, recommendations, and overall personalized experiences.

We know customer service experience is one of the most critical interactions for a company—a clear and present opportunity to solidify the relationship. Customer support is a make-or-break opportunity for any brand. With every interaction across any touchpoint, that service experience is a chance to increase the value of customer service and enhance business outcomes.

The important nuance to keep in mind is that creating a great customer service experience is not black and white; it’s not about choosing between a human-staffed contact center and a digital-only self-service platform. Instead, a focus on balancing self-service and assisted support is needed.

This report outlines a path toward achieving this balance and growing your business even through difficulty and uncertainty.

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