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State of Service

Insights from over 5,500 customer service professionals worldwide on support in the AI era.

Customer service is in a state of flux. As budgets and staffing levels increase, so have customer expectations, keeping efficiency critical for delivering higher quality of service. 

Decision makers are looking to technologies like AI and automation to help their organizations meet these challenges. They hope that these tools will allow them to achieve both the speed and quality of next-generation customer service.

What You’ll Find in This Report

For the sixth edition of the “State of Service” report, Salesforce surveyed over 5,500 service professionals worldwide to discover: 

  • How service organizations are adapting to rising customer expectations 
  • Which metrics and channels are most important to high-performing service leaders
  • How artificial intelligence (AI) is reshaping roles and operations

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