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CFO Guide to data assetization and monetization

Bring your balance sheet into the present

As Chief Financial Officer (CFO), you’re responsible for knowing what makes money and tracking it on your balance sheet. You’ve got numbers for inventories, physical equipment, real estate, even goodwill—but how do you value data? You don’t keep the books on ‘97 spreadsheets anymore, so why are you using a 1997 approach to your balance sheet?

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