In the age of rising artificial intelligence, retailers are keen to embark on their AI journey owing to its promising benefits. However, while AI holds the potential to enhance operational efficiency, elevate customer experiences, and boost revenue, many retailers face challenges stemming from inadequate data quality and a desire for deeper understanding of AI technologies. Epicor commissioned Forrester Consulting to investigate the current landscape of AI in retail. The study unveils initial stages of AI adoption among retailers, highlights data quality as a primary hurdle in AI implementation and underscores the demand for retail management systems (RMS) equipped with AI capabilities.