Economic uncertainty and changing consumer behaviors are exposing a complicated reality. For retailers, it’s never been more important to deliver excellent customer experiences alongside competitive prices on in-stock products. But even in a best-case scenario, a major shift in consumer sentiment is likely. What does that mean for retailers as they prepare for the 2022 holiday shopping season?
As companies try to drive profitable growth by optimizing their promotional calendars, they’re asking one question: How can we attract new shoppers and keep existing customers coming back for more? This year, retailers will focus on developing data acquisition strategies, bridging the physical-digital divide, and building stronger business partnerships. But on a larger scale, they’ll need to put as much investment into the post-purchase experience as they do the path-to-purchase, pairing test-andlearn strategies with proven revenue drivers like flash sales and special promotions.
Here we share the insights and strategies you’ll need to prepare for your peak demand events, from the holiday shopping season to door-busting special events.
