Technology can turn frontline staff into a company’s digital strike force.
For many on the frontline, exasperation has stemmed from the sense that leaders have ignored the lessons of the past few years and reverted to bureaucratic, pre-pandemic strategies.
This jars with the inherent flexibility of frontline work. “People who work in factories, for example, have always worked different shift patterns,” explains Gustavo Razzetti, author of Remote Not Distant, and adviser to a number of the world’s biggest businesses on how to help teams thrive in the modern economy. “They’re not saying I want to work from home; they’re saying I want to choose how I work, and have more control over how that work gets done.”
The first step toward providing this greater autonomy is reconfiguring the networks that connect frontline staff to the core of the business.
